William Hill Promo Code May 2024 | Up to £40 in FREE Bets

Bet365 » Bonus Codes » William Hill Promo Code May 2024 | Up to £40 in FREE Bets

Exclusive 2020 bonuses are now available by entering our William Hill Promo Code. 

Bonus & Offers details
  • Sports Betting: £40 for new customers + 15% free bet bonus*'
  • Casino (no deposit offer): Create your account and receive £10 for free
  • Casino: 50 free spins + 100% up to £300 welcome bonus
  • Vegas & Games: £30 with £10 deposited
  • Bingo: See offers on the site

New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 4 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Terms Apply.

Expires on: 31-12-2020
Last check: 2 days ago

Enter your William Hill Promo Code in this field on the site.

William Hill Promo Code: Welcome Offers & Promotions

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How to Register on the Site: A Quick Guide

William Hill has long been an established and reputable online betting provider in the UK. The site has more of a classic feel to it than most other sites, and all new members are required to go through a sign-up process to open an account. This process is shown below: 

  • Click the join button at the top of the home page 
  • Personal information – enter the full name, address with postcode, date of birth, email and mobile number 
  • Account information – create a username with password, security question and answer, desired currency and deposit limits 
  • Certify to agree to the site's terms and conditions 

Tips: William Hill currently has a welcome package on offer where a £10 bet will qualify a new member for £30 in free bets. The actual code (c30) will be automatically applied during the sign-up process. 

Bonuses for Each Product

William Hill has a huge range of promotions that are currently available on the site. There is a total of 12 promotions on offer, which is one of the largest ranges seen across all other UK based internet betting providers. These promotions are described in detail below. 

Welcome Bonus

As touched on previously, William Hill currently offers an incentive of £30 in free bets after placing a £10 qualifying bet. When signing up, the c30 promo code is applied automatically, meaning there is no need to manually enter a promo code. 

Players must ensure that the qualifying bet is placed at odds greater than 1.5 for the free bets to become active. Bets placed below this amount will not qualify for the bonus. 

Money-Back – Horse Racing

There is no specified end date for this promotion, and the minimum-qualifying bet is £1. While this promotion doesn’t apply to any specific race, William Hill will publish which races this does apply to well in advance. It is applied when players backed horse (to win) finishes 2nd in a race consisting of 4 or more horses that take part. The cashback incentive is currently £10, which could change as the promotion goes on. 

Golden Goal

Players need to back a team to win to access this promotion. However, if they do back a team and this team goes on to score first, then William Hill will payout up to £25 immediately. This does not take into consideration the actual outcome of the game, which could of course also be won by the player placing the bet. This promotion applies to football only, and it does not have an expiration date. 

3 Bet Boosts Daily – Horse Racing

While the maximum stake for this promotion is £20, the bet boosts on offer are quite attractive. This is because William Hill is actually offering the chance to access up to 3 bet boosts each and every day. The bets must be placed on a single race, and to apply the bet boost players must simply tap on the bet boost button when making their bets. 

Accumulator Bet Boost

Similar to the previous bet boost promotion, William Hill is offering another chance for a bet boost through an accumulator bet. The accumulator bet can include any sports besides greyhound and horse racing, and it must contain a minimum of 3 selections to be eligible for the boost. The maximum stake for this promotion is £20. 

10% In-Play Losses Back Each Week – Tennis

As a bit of an insurance policy, William Hill is currently offering 10% cashback on all net losses for tennis bets (weekly). This applies to in-play tennis bets only, and the cashback is awarded as free bets. The maximum weekly cashback amount is £100. 

Extra Places On Select Races – Horse Racing

Of course with William Hill sports bettors can place each-way bets, but through this promotion, the number of places could even be doubled. William Hill offers this promotion on several high-profile horse races throughout the year, and these will be advertised in advance. The minimum odds for this promotion are 1/5. 

10% Cash Back on Cricket Losses

Just like the tennis insurance, William Hill is offering 10% cashback for total net losses sustained through in-play cricket betting. There is no expiration date for this promotion, and the maximum weekly cashback amount is £100.

Double Odds

This promotion is regularly advertised on the sites twitter account as well as on the site itself. William Hill will sometimes double the available odds for a given sporting event, however, this offer is a bit of a ‘flash offer’ in the respect that it doesn’t stay available very long. Players will need to be quick to lock in this promotion!

Flash Odds

As the name suggests, William Hill will occasionally alter the odds to be increased for a particular event. Unlike the previous promotion where the odds will be doubled, the odds through this promotion will just be boosted rather than doubled. Still, it offers players the chance to lock in much higher value than they might usually get. 

Enhanced Odds Daily

William Hill also offers a third variation to their temporarily boosted odds selection. The difference here is that the odds available through this promotion will be available for the entire day, rather than just a brief moment. This allows players more time to research the odds and place their bets, without losing the higher value odds.  

Racing Post Lucky 7

This is by far the largest promotion incentive out of them all. William Hill will select races each week, and if a player is able to select a winner from all 7 races they will win a huge £50,000 jackpot. If the jackpot isn’t won, however, players still stand to win a cool £1000. 

Bonus Terms

There are two legal requirements that all members of the site must meet to gamble with real money. These are: 

  1. Members need to be 18 or over to gamble 
  2. To access the William Hill UK promotions, players must have a registered UK address 

FAQ: What Players Need to Know 

Q. Are there plenty of deposit and withdrawal methods for William Hill? 

The site supports major debit cards as well as multiple e-wallets and direct bank transfers. The processing times and fees vary. 

Q. Will I need to provide verification documents for my account? 

As part of the KYC (know your customer) program, William Hill does require identity documents from each new member. These can be uploaded easily and verification is performed quickly. 

Q. When will my account be credited after settled bets?

William Hill aims to credit an account with winning bets within 30 minutes of the particular event finishing. Any longer than 30 minutes and members are advised to contact the customer support team. 

Q. Can I contact customer support easily if I forget my login/password? 

Players can request a reminder for their login details from a direct link on the home page. Failing that, the customer support team can be contacted in order to reset any details. 

Q. Is there an available app for William Hill?

There is an app available for both iOS and Android platforms, and members will have full access to the site's features from this app. 

Quality of Platform: A Closer Look on William Hill UK 

 Ergonomy: Easy to Navigate 

On the whole, the site is very easy to use with clear links to the various sections of the site. One criticism of the site is that it can appear quite clustered together, which can make it frustrating when looking for specific odds or a particular game. This being said, there aren’t too many pages that require masses of scrolling to find the desired event. 

Games – Sports: One of the Best

  • Overall sport range

William Hill offers a huge range of sports for their members to bet on, with a grand total of 36 available sports. They cover most major sports such as football, golf, tennis, boxing, and others, but they also cover more obscure sports like handball or wrestling. 

  • Market depth

For popular sporting events, William Hill regularly has 100+ markets available. Of course, this includes mainstream markets such as money line, over/under and spread betting. 

  • Live casino

Many UK punters think of William Hill as a sports betting provider, but they also have a full casino range available. In fact, players can access an additional welcome package through the casino section of the site. 

  • Overall Odds

Usually, William Hill meets the industry average for their odds. However, players can regularly lock in greater value odds by accessing promotions such as the daily bet boost or flash odds. For this reason, as long as a player is somewhat savvy they can obtain higher than average odds most of the time.

Banking Options 


There are many deposit methods available with William Hill, as shown below: 

  • E-Wallets (WebMoney / Pay Pal etc.) – no fees, 10 days processing time and £10,000 maximum deposit 
  • Prepaid cards and cash vouchers – no fees, from 5-10 days to process £12,000 maximum deposit 
  • Online Banking – no fees, £10,000 maximum deposit, 5-10 days to process 
  • MasterCard / Visa – no fees, 1-3 days to process, £99,000 maximum deposit 
  • Bank transfer/cheque – no fees, 5-10 days to process, £100,000 maximum deposit 


There is also a moderate range of withdrawal options, as shown below: 

  • Cash transfers – £25 minimum 
  • Online banking –  £5 minimum
  • MasterCard / Visa – £5 minimum
  • Prepaid cards and cash vouchers – up to £25 minimum
  • E-Wallets – up to £25 minimum

The various processing times and associated fees are not specifically indicated on the William Hill site.

Customer Support Quality

  • Email support service

Members can email the team through the link on the website. It can take some time for a response.

  • Phone service

The number is available through the contact us section of the site, and it appears to be free to use. 

  • Live chat

Members can chat to a representative almost instantly through this option. 

Mobile Optimization & Responsiveness 

Mobile Application

  • In-play wagers allowed

Some providers only allow live betting from the desktop site, but the William Hill app allows players to place these bets on the go. This is great since live betting requires players to have access to their account wherever they may be. 

  • Android and iOS availability

Apple users can download the app directly from the app store, and Android users can download it from the links on the site. 

Mobile Site 

Players will not suffer the frustration of having the zoom in and out or constantly try and rotate their device to optimize the William Hill site. It has already been done for players to enjoy. 

Final Thoughts: Definitely Recommended

William Hill has long been a punter favorite in the UK, and their comprehensive range of sports and promotions is no doubt a major reason for this. The site has a certain feeling of superiority to it, almost giving a classic impression of a bookmaker rather than an overly marketed site. They have thousands of members and have been in business for a long time, which shows that they are trustworthy. 

A common criticism of the site is that there is no incentive for members to trial the site without needing to make a deposit. Therefore for players wanting to ‘dip their toe in the water’, they will need to front up money to their account. This being said, the site offers many other promotions to make up for this. 

The fact that William Hill is an all in one platform is a major appeal for many bettors. Having the chance to bet on sports and casino games all in one is a major plus, and this range of offerings puts William Hill high up the ladder for UK online bookmakers. 

Top 3 Alternatives to William Hill


Betfred is commonly seen as more of a casino site than a sports betting site. This is not the case, and the site offers a large range of sports and markets as well as their base casino games. This opinion of the site could be a result of their misguided marketing practices, or it could be a deliberate attempt to distinguish the site. Regardless, the site is a solid platform and has some great bonuses on offer. 


Bet365 is without question one of the powerhouse bookmakers in the UK. They have a great range of sports and considerable market depth for many of their offered events. In addition, their live streaming and in-play betting experiences are second to none. The only concern is the transferring to third party WebPages when trying to access the casino sections of the site. 


Ladbrokes is another direct competitor to William Hill. Really, Ladbrokes and bet365 are the main competitors to William Hill across the entire UK. They have all been in business for a long time and are instantly recognizable amongst UK sports bettors. Disappointingly, Ladbrokes regularly offers quite poor odds on several sporting events. But despite this fact, they are still a major player in the UK sports betting market.

William Hill Promo Code Validity: December 2020