William Hill Review Jun 2024 | Pros & Cons

Bet365 » Bookies Covered » William Hill Review Jun 2024 | Pros & Cons

William Hill is a hugely popular bookmaker, especially within the UK market. They have a reputation of being an elegant and somewhat prestigious online bookmaker, which is a major reason they have gained such a foothold in the UK betting market. The full review and exclusive promotions are given right here in this article.

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Sports & Markets Available: One of the Most Complete Sportsbooks

William Hill is one of the oldest and most reputable bookmakers in the UK. And with innovations such as the Internet and smartphone allowing betting to flood the market, William Hill has managed to take advantage of this. They now offer well over 20 sports on their platform, which can be accessed through a desktop site, mobile app, and mobile site.

Specifically, in the UK, William Hill has managed to appeal to sports bettors thanks to their focus on popular UK sports. For instance, the site covers all of the major English football leagues including the Premier League, Championship, League 1 and League 2. They also offer betting opportunities for lower leagues, although the range of markets is often reduced for these games.

If we look at an average Premier League game, for example, William Hill offers one of the largest if not the largest range of markets seen among any UK bookmaker. For standard Premier League games, their range of markets often surpasses 200 different options. What’s more is that this 200 available markets figure is just a shadow compared to their European football offers, with Champions League football games regularly running over 300 different markets.

Of course, the site doesn’t merely offer a large range of markets for UK sports. They offer above satisfactory market ranges for sports that are popular worldwide. This includes American Football, Cycling, Tennis, Golf, Horse Racing as well as several others. While the range of markets is less for these sports, William Hill still goes above the average.

If we look at tennis, for example, William Hill regularly provides over 20 markets for this sport, even for lower-level competition.

And like other betting providers in the UK, William Hill has extended their offerings to cover some sports that are slightly less ‘mainstream’. The site offers sports such as wrestling, darts, bowls, Aussie rules, handball and several other sports that aren’t typically seen in other sportsbooks. This being said, the market depth for these sports is relatively poor and sports bettors will be lucky to find more than 3 markets available.

William Hill’s offerings also consist of certain specials that their members can access. And these are not always limited to sports either! Some of the current markets available include the next Premier League manager to be sacked, the odds of ‘Brexit’ occurring on October 31st and even what will happen on certain soap operas shown on British television.

Credit to William Hill is that their comprehensive range of sports and subsequent markets make them a real powerhouse in the UK betting market. They have clearly adapted over the years and revolutionized the site in order to appeal to the more modern-day bettor. This has happened thanks to up to date inclusions of live streaming, rapidly fluctuating live markets and rapid cash out options compared with other bookies.

UK punters are aware of all of these features, and this is no doubt a major contributing factor for the success of the site.

What’s more is that William Hill regularly permits their members to place outright bets on players to win a tournament, often well in advance. For example, the site is already taking wagers for who will win the Euro 2020 event next year in football, and the qualifying has not even been completed yet! They are certainly well prepared across their range of sports and events.

Despite the fact that William Hill has this range in place, there are often complains about the odds available on the site.

Odds & Limits: Just Great

While things were looking great in terms of the sports and market ranges, the odds constitute a bit of a different story for this bookmaker. William Hill, unfortunately, tends to mimic the market average across their multitude of events, which doesn’t always go down too well with their members. To make matters slightly more frustrating, their odds often dip below the market average, therefore reducing the potential value of their bets for the punters.

Their saving grace, however, is the regularity of bonuses and promotions on the site. Members can often access promotions such as odds boosters and other enhanced odds to bring the available odds back up. The downside to this is that these promotions are only available for select sports and events.

Besides the available odds, William Hill does have certain limits that users can self-impose. These are:

  • Self-exclusion

This is becoming increasingly common with online bookmakers, and it allows the member to completely exclude from the site.

  • Player check

William Hill has implemented this change recently, and it allows members to monitor their playing time on the site. The site will regularly flash a timer on the screen showing the length of time they have been playing, which allows for more responsible gameplay.

  • Spend limits

Users of the William Hill site can set spend limits after creating an account. This is sometimes set using a monthly, weekly, or even daily amount. And it basically restricts the amount of money a player can bet during this time period.  here does not appear to be any specific limits that William Hill enforces on the site.

Available promotions

William Hill offers a welcome package that entails £30 in free bets. Signing up and placing a £10 bet will unlock this bonus and automatically apply it to the account. During the sign up process, William Hill will automatically place the promo code (c30) in the necessary box.

Overall, William Hill’s bonuses are quite good. But their major bonus has to be the lucky 7, which gives members a chance to win £50,000 every week. This can be won by betting (successfully) on the winning horse for 7 specific races during a given week. No other requirements or eligibility criteria need to be met for this.

William Hill Review: Additional Features

Live Streaming

Live streaming is available for many important sports that are available on the site. However, there will be an icon right next to the event if live streaming is available. If not, then the member cannot stream that particular event.

William Hill Mobile App

Like many other bookies in the UK, William Hill has developed an app for both iOS and Android devices. Users of either types of device can download the app and access all of the features for free. An important side note for Android users is that the Google Play store does not currently permit gambling apps, so they will need to download the app directly from the William Hill site. There is an available link to download and install the app from there.

Final Thoughts: Specially Recommended for Horse Racing Fans

William Hill is a fully licensed online bookmaker, not to mention that they are one of the longest standing betting providers in the UK. Their range of sports is moderate, but their range of markets is definitely extensive. This is especially true for high-profile events! And it is fair to say that a bookmaker does not stay in business as long as William Hill has without sustaining a certain level of service and quality.

They offer many modern services including live streaming, live betting, promotions tailored to specific events as well as a great customer support team. Modern-day bettors will enjoy the William Hill platform, and the simplicity of the development of the site should ensure that no users encounter too many problems.

In addition, their bonuses will appeal to new members and current members. This is an important consideration, especially since existing members are often overlooked in terms of available promotions. Furthermore, there is enough variety in these bonuses to ensure that members stay entertained and that the site does not become stale.

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William Hill Review